Professional Services
RegTech Compliance SaaS Platform
Financial Services Technology
Key Results
236
Meetings Booked Total
- 236 Meetings Booked Total
- 72 Sales-Qualified Opportunities Generated
- 38% Average Meeting-to-Opportunity Conversion Rate
- 32 Pages in Custom Sales Playbook
Client Challenges
Before partnering with eRep, our client had a small sales team struggling to build a predictable pipeline in a high-trust, highly regulated financial services market. Selling compliance software into banks and credit unions meant long, committee-driven sales cycles with multiple stakeholders in finance, risk, and IT. Their previous outbound efforts produced very few meetings because messaging either failed compliance review or sounded too generic for cautious financial buyers. They needed a partner that understood financial regulations, could navigate complex buying groups, and free their AEs from cold prospecting so they could focus on closing deals.
eRep's Solutions
- 1 eRep built a 32-page custom sales playbook and total addressable market (TAM) focused on regional banks, credit unions, and digital lenders, mapping personas such as CFO, Chief Compliance Officer, Head of Risk, and Operations leaders with tailored messaging and qualification criteria.
- 2 Our list-building team created and validated compliant prospect lists with verified emails and direct dials for senior decision makers and influencers across finance, compliance, risk, and operations at target institutions.
- 3 eRep’s US-based SDRs launched AI-powered email outreach using our eMod personalization engine, testing multiple compliance-safe value propositions, subject lines, and call-to-action frameworks to improve reply and meeting rates while staying within regulatory guidelines.
- 4 We layered targeted cold calling on top of engaged email segments, using trained B2B callers to navigate switchboards, handle objections around regulation, data security, and vendor risk, and convert warm interest into fully qualified appointments.
- 5 eRep held weekly strategy and optimization sessions to review call recordings and campaign data, refine talk tracks, tighten qualification rules, and focus effort on the best-performing account tiers, resulting in steadily higher meeting quality and opportunity conversion.
- 6 After validating the initial program during the first quarter, the client scaled into a full multichannel Growth package with phone + email, increasing daily outbound touches and sustaining 15–20 meetings per month with their ideal financial services buyers.
Explore More Case Studies
SaaS / Software
B2B Revenue Analytics SaaS Platform
Manufacturing
Manufacturing Operations SaaS Platform
Recent Posts
Expert research and strategies for B2B sales success.
B2B Marketing Strategies: Best Practices to Win
B2B buyers now do roughly 70% of their research before ever talking to sales, and 84% say the first vendor...
Lead Generation Agencies: SEO Expertise
B2B buyers overwhelmingly start online—studies show 66–71% begin their research with a search engine, and SEO now drives over half...
Navigating Decision Makers: Best Practices for Wins
B2B decisions are made by committees, not lone heroes. Today’s buying groups often include 8–13 stakeholders, and buyers complete up...