Healthcare Workflow & Compliance MedTech SaaS Platform

Client Challenges

eRep's Solutions

1. 1 Deployed eRep’s outsourced SDR team on a phone-only Starter program, giving the client immediate access to trained cold callers, proven call scripts, and risk-free month-to-month onboarding without the cost or ramp time of hiring internal reps.
2. 2 Conducted in-depth discovery to build a total addressable market (TAM) of priority hospital systems and ambulatory groups, then crafted a 28-page sales playbook with ICP definitions, compliance-safe messaging, objection handling for value analysis committees, and EHR-integration talking points.
3. 3 Leveraged eRep’s proprietary calling platform and dialer to execute 150+ targeted dials per day into clinical operations, nursing leadership, and IT, focusing on multi-threading accounts and securing live conversations instead of simple voicemail drops.
4. 4 Implemented structured feedback loops: weekly strategy calls reviewed connect rates, objection patterns around regulatory risk and workflow disruption, and win themes, allowing rapid refinement of call openings, value props, and qualification criteria specific to MedTech buyers.
5. 5 Prioritized high-intent segments—such as health systems with active digital transformation or AI initiatives—based on live call feedback, then re-sequenced call priorities to focus SDR time on hospital systems showing the strongest interest and shortest paths through value analysis.