Real-Time Logistics Visibility SaaS Platform

Client Challenges

eRep's Solutions

1. 1 Implemented eRep’s risk-free onboarding process to build a custom 30-page sales playbook outlining logistics-specific pain points (low shipment visibility, rising transportation costs, chargebacks), detailed ICPs, and objection handling tailored to VPs of Operations, Logistics, and Supply Chain.
2. 2 Used eRep’s list-building services to compile and validate a highly targeted TAM of U.S.-based shippers and 3PLs moving high shipment volumes, focusing on titles like VP of Operations, Director of Logistics, and Transportation Manager and removing risky or invalid domains to restore email deliverability.
3. 3 Launched an email-only Starter package campaign through eRep’s AI-powered email outreach platform, leveraging eMod personalization to reference specific logistics challenges (missed OTIF targets, detention and demurrage fees, lack of real-time status) in the first lines of each email.
4. 4 A/B tested multiple logistics-specific value propositions and CTAs across 4–6 touch email cadences, comparing responses to themes like cost reduction, on-time performance improvement, and exception management to identify which resonated best with different sub-segments (retail, eCommerce, 3PL).
5. 5 Monitored campaign performance in real time via eRep’s platform and collaborated weekly with the dedicated U.S.-based strategist to refine copy, narrow in on top-performing industries, and adjust targeting toward accounts with complex, multi-node supply chains.
6. 6 Documented winning messaging, objection handling, and persona insights into an updated sales playbook that the client’s internal team could continue to use after the initial 3‑month engagement, creating a repeatable outbound motion for future email campaigns.