Manufacturing Operations SaaS Platform

Client Challenges

eRep's Solutions

1. 1 Conducted a risk-free onboarding process to interview stakeholders, review existing deals, and build a 32-page custom manufacturing outbound playbook covering ICP definitions (by NAICS code, plant size, and production complexity), messaging, objection handling, and qualification criteria.
2. 2 Used eRep’s list-building service to compile a fresh TAM of mid-market manufacturers, layering firmographic data with titles like VP of Operations, Plant Manager, and Director of Manufacturing, and enriching each record with verified emails and direct dials.
3. 3 Launched AI-powered email outreach using eRep’s eMod personalization engine to reference plant-specific pain points such as unplanned downtime, legacy ERP limitations, and schedule adherence, running multi-step sequences tailored to operations, IT, and executive personas.
4. 4 Deployed US-based SDRs through eRep’s cold-calling services to target plant and operations leaders in optimal calling windows (early mornings and late afternoons), using manufacturing-specific talk tracks and live feedback loops to refine the pitch in real time.
5. 5 Continuously optimized campaigns via weekly strategy calls, shifting focus toward multi-plant manufacturers with 150–500 employees, testing new value props around supply chain visibility and labor productivity, and tightening qualification criteria to prioritize deals with near-term budget.
6. 6 Scaled the program from a single SDR to a multichannel Growth package once initial benchmarks were hit, increasing daily phone and email touches while eRep’s team iterated on subject lines, call openers, and regional targeting to improve connect and meeting rates.